Dr. Sibylle Peuker

User Experience Architect

Zeix AG

Dr. Sibylle Peuker is passionate about creating great user experiences – because she is convinced that good design can make people happier, healthier, and even save lives.
Sibylle, is partner at Zeix, an user-centered design agency in Zurich. She is a mathematician and computer scientist by training, and works as a User Experience Architect for many years.
Many years ago, Sibylle was working with safety-critical systems at a research institute in Australia. There she realised that for building a safe system it is important to understand the people using it and building an interface that supports their work routines. Since then, she has been the users’ advocate in all her projects, be it during her time at Swisscom’s innovation department or now working on applications and websites for customers in several industries.
Sibylle always tries to infect others with her enthusiasm for user-centered design, currently as a lecturer at BFH and HSR.